All articles

Trends

FAST-MOVING TRENDS VS LONG-TERM TRENDS

Fleeting trends disappear as quickly as they appear. Find out which things remain relevant for years and which will soon become anti-trends.

Вікторія Козій
September 1, 2025 • 3 min read
Зображення блогу

Fast-moving trends

Jelly shoes (rubber shoes)

The Row's runway innovation took us back to our childhood and inspired many brands to create their own variations. Unusual and interesting — especially at the beginning of the season. But they have already had their day and are unlikely to return to peak popularity.

IMG_1947.JPG IMG_1949.JPG

Harem pants

They attracted attention thanks to their long-forgotten cut and slight echo of the 2000s. But they are difficult to style and not very flattering for most figures. If we still see them in September, it will be the last gasp of the trend.

IMG_1939.JPG IMG_1958.JPG

Dirty jeans “Thoughtful carelessness” always finds its reflection in fashion. But there is a nuance here: “fashionable dirt” cannot be confused with accidentally spilled coffee. These jeans have a very recognizable code, images with them are easily remembered and quickly become boring.

IMG_1944.JPG IMG_1942.JPG

There are no eternal things in fashion. It's okay to experiment with trends if they bring you pleasure. But if you prefer a more stable wardrobe, there is a simple guideline: items with a bright “visual code” quickly lose their freshness.

Purchases for a sustainable wardrobe

High-quality wool or cashmere sweater

Highly versatile: works with jeans, trousers, skirts, and, depending on the style, over dresses. Its functionality is also impeccable: in September, we throw it over our shoulders, and from November, we warm ourselves in its “embrace.” Ideally, it should contain no more than 30% synthetic fibers.

Satin pants

Not too formal, but formal enough for any occasion. They go well with both a T-shirt and a sweater. They work well in single-layer outfits, as well as with a trench coat or cardigan. As a bonus, they provide both tactile and aesthetic pleasure.

Ballet flats

Functional footwear that fits equally well with casual and preppy styles. Lightweight, comfortable, and versatile. Ideal for traveling—they take up minimal space in your suitcase.

Every season has items that come and go quickly. But it is not these items that determine the value of a wardrobe, but those elements that remain and withstand changes in mood and circumstances. They become not just clothing, but a backdrop for life: recognizable, familiar, and always appropriate.

It is these items that shape true style — beyond the trends calendar.

Share this post

10% Discount on Your First Order

Register on the platform and receive a personal promo code in your account.Access to new arrivals, special offers, and discounts immediately after registration.